If there’s one thing I know, it’s beauty. Particularly clean. I was on the founding team of Saie, have worked with and on countless beauty brands, and advise some of your favorite beauty founders.
I’ve been passionate about beauty for as long as I can remember and clean piqued my interest well over a decade ago when I overhauled my beauty routine with crunchy granola brands from Whole Foods in an effort to detox what was in, on, and around my body. The pickings then were slim but now? Westman, Merit, Victoria Beckham, oh my! Not only is the packaging as chic as we ever could want as consumers but the formulations and innovations don’t ask us to compromise on performance. The growth in the category has catapulted countless brands into the zeitgeist and I have loved being part of it as both an avid beauty consumer on the quest for the best and a brand builder.
When it comes to this list, my bar is high. As a mom of three focused on conserving my skin while pressed for time, I need my products to be effective, efficient, and all-around pleasing (the way they feel, the way they sit on my vanity, etc.). With that said, here’s a tight edit of what’s earned my shelf space, including the few not-so-clean products I just can’t quit. To keep this edit tight, I tried to focus on one product per category. However, there are so many other amazing products I use and love that didn’t make this cut. There’s only one gold medalist, you know?
FOR A GLOW
Tan glow: Liquid Super Loaded Tinted Highlight in Peau de Soleil
Sheer glow: Saie Super Glowy Gel in Starglow
In a jar: RMS Luminizer
FOUNDATION
Liquid: ReEvolve Radiance Locking Primer with RMS ReEvolve Natural Finish Liquid Foundation topped with UnPowder
Just can’t quit: Charlotte Tilbury Flawless Filter
CONCEALER
Medium to full coverage: Westman Atelier Vital Skincare Concelear
Medium coverage: Tower28 Swipe Serum Concelaer
Just can’t quit: Armani Beauty's Luminous Silk Hydrating & Brightening Concealer
MASCARA
EYELASH CURLER
Surrat (best, best, best!)
EYE SHADOW & LINER
Buildable cream to powder: Merit Solo Shadow
Eye shadow sticks: Victoria Beckham Eyeshadow Sticks
Eye polish & lid tints: RMS Eye Polish and Jillian Dempsey Lid Tints
Eyeliner: Victoria Beckham Satin Kajal Liner
BROWS
Just can’t quit: Estée Lauder The Brow Multi-Tasker
Brow gel: KOSAS Airbrow
BLUSH
Powder: KOSAS Blush Is Life
Balm: Tower28 Beach Please
Just can’t quit: Clé de Peau Beauté cream blush
BRONZER
Cream: Saie Sun Melt
LIPSTICK & GLOSS
Lipstick: Merit, The Satins and The Mattes
Gloss: Tower 28 ShineOn Lip Jelly
LIP LINER
Just can’t quit: Persona in Almond (fantastic nude)
LIP BALM & MASK
Mask: Henné Organics Lip Mask
SKINCARE
Splurge anti-aging powerhouse duo: Instafacial® Emulsion Retinopro Growth Factor Night Cream and Instafacial® Plasma Bioactive Growth Factor Serum
At-home facial experience: May Lindstrom everything
Clean retinol: True Botanicals Phyto-Retinol Vitamin A Booster
High potent serum: Tata Harper Elixir Vitae
EYE MASK
FACE WASH
Exfoliating: Linné Botanicals Purify
Oil cleanser: MARA Chia + Moringa Algae Enzyme Cleansing Oil
FACE OILS FOR SENSITIVE SKIN
For something gentle: RMS Kakadu Beauty Oil
For breakouts: True Botanicals Clear Pure Radiance
MOISTURIZER
Gentle: RMS Kakadu Luxe Cream
Anti-aging: True Botanicals Extreme Cream or Tata Harper Crème Riche Night cream
DEVICES
Ice roller: Doré
Microcurrent: ZIIP Halo & NuFace Trinity
Led face mask: Dr. Dennis Gross DRx SpectraLite™ FaceWare Pro
Gua Sha: Wildling
BODYCARE
Dry brush: goop’s G.Tox Ultimate Dry Brush
Exfoliant: SIDIA The Body Exfoliant
Bar soap: Dr Bronner's
Body oil: OSEA Undaria Algae Body Oil
Body serum: SIDIA Spray Body Serum
Body stone: Kate McCleod
Body balm: OAK Essentails Moisture Rich Body Balm
Body lotion: OAK Essentials Luminous Body Lotion
Luxurious body cream: Le Prunier Plumbody™ Body Créme
DEODORANT
Stick: evolvetogether
Roll-on: KOSAS AHA Serum
HAIR:
Shampoo: RŌZ Foundation
Conditioner: RŌZ Foundation
Texturizing mousse: Crown Affair Texturizing Air Dry Mousse
For your ends: Sam McKnight Happy Endings
Styling oil: RŌZ Santa Lucia Styling Oil
Root spray: RŌZ Root Lift Spray with eco aerosol (this with the Airwrap…bouncy and voluminous!)
At-home blowout: Dyson Airwrap
Curling iron: T3
Brush: The Brush by Crown Affair
SPF
SPF that doubles as skincare: Plumscreen® Broad Spectrum SPF (20% off sitewide)
Tinted moisturizer: RMS SunCoverup Super Tint Broad Spectrum SPF 50 Sunscreen or SunnyDays™ Tinted SPF 30 for super sensitive skin
Tint and glow (a one-and-done): Kosas Dreambeam
For the body: Protekt Natural Mineral Sunscreen Spray SPF 50
FOOT CARE
SELF TANNER
Body: Salty Face Tanning Foam
Face drops: Lux Unfiltered N°12 Bronzing Face Drops
What are your holy grails?
We ALL needed this! Thank you! 🤩😘
Loving all these things, thank you for doing this! It was a ton of work for you. xoxo PS: I tried the ROZ products but was sad to see they have Fragrance/Parfum in them; I think this makes them not clean :( since as I'm sure you know the "fragrance" ingredient can hide hundreds of chemicals.