The Weekly Edit

the return of digital cameras, tiny watches, slouchcore, your AI chief of staff, grandma hobbies, mastering the art of fun and so much more

Hii, and happy Sunday! How was your week? Here are some fashion notes, beauty tidbits, and feel-good finds (plus healing balm tv) to close it out for you:

• Reformation is reportedly eyeing a $1 billion IPO. Meanwhile, founder Yael Aflalo is onto her next chapter, her new namesake label, Aflalo, which launched on Net-a-porter this week.

• Rosie Assoulin teamed up with Target.

• Birkenstock’s Boston clogs turned 50! Here’s an oral history of how the brand built an icon.

• GAP invited employees to participate in their affiliate program which is a rather brilliant strategy.

• Aritzia + The Juilliard School partnered for back-to-school.

• The 2026 World Cup was the most lucrative sporting event in history.

• Is it just us or is everyone wearing tiny watches?

• Cool-girl ways to style bermuda shorts. Also see slouchcore.

• How to style jeans and flip flops this summer.

• The best shell accessories of the season.

• A few classics from the Nordstrom Anniversary sale: this Ralph Lauren cable knit, GH Bass loafers, a Barbour coat (also fun from Barbour!).

• Alexa Chung is doing doorbell camera outfits and ppl love it.

• New addition to my closet: this black button-down wrap mini. Simple, chic, easy, great for the heat! Thinking I’ll wear it with trousers come fall.

• New York City is lending its iconic I ♥ NY logo to Glossier’s lip balm.

• Summer Fridays announced body-care including body butter and body mist in three fragrances (avail 8/6). Which asks the question, can Summer Fridays be beauty’s next legacy brand?

• goop launched a black pepper + ginger grounding body wash that awakens the senses.

• Which beauty ingredients are trending most in South Korea?

• A 21-year-old Stanford grad just raised $11 million to put a hormone lab on your wrist.

• The glamorous inner workings of the Polo Lounge.

• Soho House is coming to Venice Beach summer 2027.

• The 2000s called, they want their digital camera back.

• Love the idea of having guests over and having everyone place their phones in a vintage toast rack.

• A THC/CBD “social tonic” that lives up to its name. It’s the CANN blood orange cardamon, grapefruit rosemary and ginger lemongrass for me. Also curious about this CANN drink.

• Want to build an AI chief of staff? Here’s how to in 36 hours.

• The comforting resurgence of ‘grandma hobbies.’

• The great battle between ambition and happiness.

• If you want to feel real fulfillment, start doing the things we know create it: connection, community, discomfort, adventure and service.

• Master the art of fun!

And to close it out, I needed healing balm kind of entertainment the last few weeks and have watched:

1. Dirty Dancing which felt extra good during the summer (can you imagine a family trip where absolutely nobody has phones?)

2. Pretty Woman (never misses!)

3. Off Campus (finally did it!)

If you enjoyed this, would you do me a favor and please give it a little heart? It’s a small thing that’s big on Substack.

Be kind out there and have a great week!

XX,

G