The In-Between

The In-Between

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Touch It Once
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Touch It Once

one principle, countless checked boxes

Geri Hirsch's avatar
Geri Hirsch
Apr 17, 2025
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Touch It Once
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Many moons ago (read: 2016), I was at a brunch celebrating WhoWhatWear’s then new book, The Career Code. Between mimosas and small talk, they handed out advance copies, and I went home and devoured mine, soaking up every bit of wisdom on how to build a “strategic, stylish, and self-made career” like the eager little sponge I was.

One gem that stuck with me? The “Touch It Once” principle. The idea is simple:

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